Only the photographer knows the truth

Some call them photographers. We call them truthtellers. But headlines can make the viewer look at their photos differently, and in worst cases: untrue.

That's why we will their stories – and make sure it is attached to the image when it travels across the world.

We've created an online tool that marks every image with the photographer's story.
Will you join us in finding the truth behind their images?

Explore the truth

Use Canon EOS R5 to tell the truth with great video and stills

New standards in high resolution stills, and phenomenal 8K video quality to match. The EOS R5 advances image quality to a whole new level for stills and movies with a blistering 20fps electronic shutter or 12fps mechanically. The EOS R5 is accomplished, refined and built for magnificence.

Buy now

Canon EOS R5

Tell the truth in amazing quality with Canon EOS R6

EOS R6 pushes the limits of what a full frame all-rounder camera can do for both photo and video.
It's the mirrorless benefits with an increase in high-speed and the high image quality, which give you new shooting possibilities. It's the best balance of speed, resolution, video and new technology.

Buy now


Truth be told

In an online docu-series we have challenged Hannes Söderlund, Sophie Odelberg and Morten Nordstrøm to explore the truth. Follow them on their journey to find the truth in each of their passion projects.

Finding the truth behind the driver

Sophie Odelberg

In the first episode, we challenged Sophie Odelberg to portray the truth behind the effort it takes to become one of the bests female race car drivers in Sweden.

Sophie Odelberg

Finding the truth about tourism

Hannes Söderlund

In the second episode Hannes Söderlund explores what it’s like for a small island community when tourists disappear from one day to the next. We will dive into the truth about tourism, and try to figure out if it’s good or bad when the island of Gotland is forced to take a regenerating break from the tourists that usually roam the island.

Hannes Söderlund

The truth in masculinity

Morten Nordstrøm

In the last episode we will meet Morten Nordstrøm, who will take us through his search for the truth in masculinity, and what it means and looks like to be a man in 2020.

Morten Nordstrøm

The truth is in the detail

Build your dream system by combining a fullframe
mirrorless with a phenomenal RF lens
– And get an instant 250€ discount!

Buy one Canon EOS R5 or R6 together with one of the selected RF lenses and you
will get a 250 € discount when you pay. The campaign lasts three months, from
1.10.2020 to 31.12.2020, so make sure to take advantage of the deal. The offer is only
valid for the purchase of one lens per camera.


Give your photography the professional

Buy one camera body and one lens from the list
below and enjoy a 250 € discount when you pay.

Products and instant discount amounts:
Bodies: EOS R5
              EOS R6
Lenses: RF 85mm F1.2 L USM
              RF 50mm F1.2 L USM
              RF 28-70mm F2 L USMRF
              24-70mm F2.8 L IS USM        
              RF 70-200mm F2.8 L IS USM 
              RF 15-35mm F2.8 L IS USM    


The truth through different lenses

Canon explore stories
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See the truth through the right lens – and get a great deal.

Buy one of the selected cameras and a separate lens to help you capture the truth in great quality.

Register your new camera and lens after your purchase to claim your bonus.

Read more here