Only the photographer knows the truth

Some call them photographers. We call them truthtellers. But headlines can make the viewer look at their photos differently, and in worst cases: untrue.

That's why we will their stories – and make sure it is attached to the image when it travels across the world.

We've created an online tool that marks every image with the photographer's story.
Will you join us in finding the truth behind their images?

Explore the truth

Use Canon EOS R5 to tell the truth with great video and stills

New standards in high resolution stills, and phenomenal 8K video quality to match. The EOS R5 advances image quality to a whole new level for stills and movies with a blistering 20fps electronic shutter or 12fps mechanically. The EOS R5 is accomplished, refined and built for magnificence.

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Canon EOS R5

Tell the truth in amazing quality with Canon EOS R6

EOS R6 pushes the limits of what a full frame all-rounder camera can do for both photo and video.
It's the mirrorless benefits with an increase in high-speed and the high image quality, which give you new shooting possibilities. It's the best balance of speed, resolution, video and new technology.

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EOS R6

The truth through different lenses

Canon explore stories
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See the truth through the right lens – and get a great deal.

Buy one of the selected cameras and a separate lens to help you capture the truth in great quality.

Register your new camera and lens after your purchase to claim your bonus.

Read more here