The psychology of a family photo shoot

Professional family portrait photographer Helen Bartlett opens up about the reality of photographing families and how people skills are an invaluable trick of the trade.
A black and white portrait of a little girl with her mouth open wide looking directly at a large bubble on a bubble wand, held by a hand. Photo by Helen Bartlett on the Canon EOS R6 Mark III.

“Photographing families is the most fun you can have with a camera,” says Helen Bartlett, following over 20 years’ experience photographing children and their parents. Read on to discover how people skills can elevate your photographs to new heights. Taken on a Canon EOS R6 Mark III with a Canon RF 50mm F1.2L USM lens at 50mm, 1/2500 sec, f/2 and ISO 200. © Helen Bartlett

Portrait photography is a fascinating genre because it is one where camera skills are just part of the story - people skills are just as important. Today I want to delve into the psychology of a family photo shoot and share some tips and ideas to help you when photographing children and families.

Portrait photography is a collaboration, whether that’s children welcoming you into their world while you take pictures, or adults commissioning you for a family photo shoot. It’s a process where permission is sought and given and together you work for a result. The result might be different - if I’m photographing a young child my aim is a wonderful genuine portrait, and their aim is to beat me at Uno - but we are in it together, communicating and having fun, and that’s where the magic lies.

Portrait of British professional family portrait photographer and Canon Ambassador Helen Bartlett
Helen Bartlett has become widely known to her clients in her home city of London and across the world for her black-and-white family photography that captures not only the moment, but the true emotion of it.

Here, she takes us through six steps for successful family photography, beyond camera skills.
A black and white portrait of a father and daughter looking at a small insect walking on the father’s small finger. Photo by Helen Bartlett on the Canon EOS R5.

Much of family photography is about people skills, getting my clients to relax so I can take authentic photographs of their lives together. Taken on a Canon EOS R5 with a Canon RF 50mm F1.2L USM lens at 50mm, 1/80 sec, f/1.4 and ISO 100. © Helen Bartlett

A black and white portrait of two little girls sitting on the grass in a park, on girl pulls a scary face at the other while the other looks away. Photo by Helen Bartlett on the Canon EOS R5.

The best family photographs tell us stories – I love moments like this which tells me so much about these sisters and the wonderful relationship they have with each other. Taken on a Canon EOS R5 with a Canon RF 50mm F1.2L USM lens at 50mm, 1/800 sec, f/1.2 and ISO 1250. © Helen Bartlett

I do believe that it helps to really like people if you are choosing a career as a family photographer as it’s a genre that is all about empathy. Kids are wonderful, inspiring, full of joy, but they can also be deeply frustrating and contrary - there’s nothing like a two-year-old for knowing what you want them to do and then doing the opposite. But I enjoy this, it’s the unpredictability of this genre of portraiture that makes it such fun and over the years I’ve developed some great techniques for getting the best out of people while keeping the spontaneity which result in meaningful photos.

A black and white portrait of a little boy with curly hair looking directly into the camera. Photo by Helen Bartlett on the Canon EOS R5.

I work hard to establish rapport with the children, often crouching down to their level so we can chat. I’m interested in their games and opinions and am rewarded with stunning portraits. Taken on a Canon EOS R5 with a Canon RF 50mm F1.2L USM lens at 50mm, 1/1250 sec, f/1.8 and ISO 500. © Helen Bartlett

Step 1: Create trust with your client

Building trust is essential as a family photographer and something I work on from the moment of first contact with my clients. My website, and my blog in particular, are designed to instil confidence. I’ve been working as a family photographer for 23 years and I’ve done thousands of sessions with many different families in big houses and small, with tiny ones and teenagers. I am a safe pair of hands.

When I arrive, I’m immediately working to put people at ease - I’m a stranger coming into their home and building trust is essential. Everything I do is thought through to show respect for them, their home, and their personal space, as I get to know people gently.

A black and white portrait of a little boy looking at a small cricket on his finger. Photo by Helen Bartlett on the Canon EOS R5 Mark II.

Watching children interact with the world around them is fascinating. I’ll suggest activities or go with the flow depending on the children. Taken on a Canon EOS R5 Mark II with a Canon RF 50mm F1.2L USM lens at 50mm, 1/2000 sec, f/5.6 and ISO 1000. © Helen Bartlett

A black and white portrait of a mum hanging her little laughing baby upside down. Photo by Helen Bartlett on the Canon EOS R.

Babies are great fun to photograph. Working around their schedules of feeds and naps results in a successful session. Taken on a Canon EOS R (now succeeded by the Canon EOS R6 Mark III) with a RF 35mm F1.8 MACRO IS STM lens at 35mm, 1/1000 sec, f/1.8 and ISO 1600. © Helen Bartlett

Step 2: Build rapport with their children

I’ll be looking around for clues to the people I’m working with, looking for points of connection that we can bond around. This might be pictures on the wall, evidence of hobbies or interests, anything that I can use as a clue to ask a question. I’ll be asking about their home, what do they like about the area, asking about the parents’ jobs and interests. I usually start by chatting to the parents, so the kids have a chance to get used to me.

When talking to little ones I’ll get down to their level, crouching down to introduce myself so our faces are level, I don’t want to be intimidating. If they are sat at the table or in a highchair when I arrive, I’m careful not to get between them and their parents, kids will come to say hello when they are ready, and some little ones are very shy with new people. Others will grab my hand as soon as I enter the house keen to show me their toys or request a story. I go with the flow, taking clues from conversation and body language and adjusting myself accordingly.

If children are outgoing and keen to have their pictures taken then I’ll work with their ideas and excitement. I want to maximise their enjoyment, and my opportunities. Some children will be full of energy first thing and get tired later in the morning. Others will be shy and take time to warm up, in this case I’ll try to get outside first thing as having space to run around helps with shy children as they don’t feel crowded.

A black and white portrait of a father and sun pointing to the camera from within a bush of leaves. Photo by Helen Bartlett on the Canon EOS R3.

Often adults worry they will need to pose for all their photos. Give them permission to have fun and play the games they enjoy with their children and then the expressions take care of themselves. Taken on a Canon EOS R3 with a RF 35mm F1.8 MACRO IS STM lens at 35mm, 1/500 sec, f/1.8 and ISO 200. © Helen Bartlett

A black and white portrait of girl playing tennis, serving a ball over the net, captured as a multiple exposure by Helen Bartlett on the Canon EOS R5 Mark II.

Including hobbies and interests is particularly important when working with teenagers. I love knowing that these pictures will remind them of what was important to them when they look back in years to come. Taken on a Canon EOS R5 Mark II (in camera multiple exposure) with a RF 24-70mm F2.8L IS USM lens at 43mm, 1/2500 sec, f/2.8 and ISO 250. © Helen Bartlett

Step 3: Use activities to create meaningful photos

Using activities really helps when photographing children as they forget the camera quickly once they are being thrown in the air or playing a game of hide and seek. This strategy is also helpful if you are photographing a child who has a ‘photo smile’. I want natural expressions and genuine smiles and so I must work through the face pulling. I find if I draw attention to a cheesy grin then it usually gets worse but other times I do need to tell children, or adults, to put their tongues away. If people are interacting or laughing, then usually the expressions take care of themselves.

A black and white profile portrait of a young child with an out of focus background. Taken by Helen Bartlett on the Canon EOS R5 Mark II.

The RF 50mm F1.2L is my favourite lens. The optics are superb and it allows me to get close to my subjects to create meaningful photos. Taken on a Canon EOS R5 Mark II with a Canon RF 50mm F1.2L USM lens at 50mm, 1/1600 sec, f/1.4 and ISO 1600. © Helen Bartlett

A black and white panning portrait of two children on a merry-go-round, taken by Helen Bartlett on the Canon EOS R6 Mark III.

I enjoy the flexibility of the RF 24-105mm F2.8L IS USM Z hybrid lens. Taken on a Canon EOS R6 Mark III with a RF 24-105mm f2.8L IS USM Z lens at 24mm, 1/20 sec, f/8 and ISO 100. © Helen Bartlett

Step 4: Choose the right lens to maintain conversation

Interactions with children are also a consideration when making lens choices - I like to work in a conversational space and so I choose lenses where the minimum focus distance is not too long. I want to be able to sit on the floor and play a game while I’m taking pictures and not need to be six feet away.

My favourite lenses are the Canon RF 50mm F1.2L (minimum focus distance 0.4m), the Canon RF 35mm F1.4L VCM (minimum focus distance 0.28) and the Canon RF 24-105mm F2.8 which also has a minimum focus distance of 0.28m for the full length of the zoom. This means I can be discussing Peppa Pig while taking pictures and getting the genuine expressions that are the reward of true conversation.

A black and white wide angle portrait of four family members jumping in the air on a beach, with clouds in the background. Taken by Helen Bartlett on the Canon EOS R5.

Some families find fun wherever they go. Others will benefit from some gentle guidance and ideas. Taken on a Canon EOS R5 with a RF 24-70mm F2.8L IS USM lens at 28mm, 1/1000 sec, f/8 and ISO 200. © Helen Bartlett

A black and white portrait of a girl blowing confetti from the palm of her hand, taken by Helen Bartlett on the Canon EOS R5 Mark II.

There will be ups and downs in a morning when working with children. Having an idea of schedules in advance helps to get the timing right. Taken on the Canon EOS R5 Mark II with a Canon RF 50mm F1.2L USM lens at 50mm, 1/2500 sec, f/2 and ISO 800. © Helen Bartlett

Step 5: Understand children’s needs: their moods and schedules

One of the fabulous things about working with kids is they are straightforward in their approach. They will tell you if they are having fun - or if they are hungry, or bored - and so you can work to their interests and energy levels. I will get a sense of timings beforehand by asking clients for their children’s schedules, if they normally have a nap or a mid-morning snack it’s good to know so I can factor that in.

I usually take off about 30 minutes from the parents estimates as photo shoot day is energetic and exciting. If a little one usually gets tired and has a nap at 12.30, I’ll expect that at 12. It’s good to pre-plan to ensure a successful day.

There will be ups and downs to the day and this works well for photos; I like to have a mix of exuberant and excited alongside quiet calm moments. I will use tone of voice to calm things down - or ramp them up - as needed and activities like a family story are a great way to quieten things down after jumping on the bed. Body language and tone of voice are often overlooked as powerful tools to control the energy of the room.

A black and white high angle portrait of two children embracing, taken by Helen Bartlett on the Canon EOS R5.

I work hard to blend in so the children forget I’m there and can just be themselves. Quiet moments at the end of a photo shoot can often result in some of the most precious photographs. Taken on a Canon EOS R5 with a RF 35mm F1.8 MACRO IS STM lens at 35mm, 1/125 sec, f/2.5 and ISO 2000. © Helen Bartlett

A black and white wide angle silhouetted portrait of family of four standing below a tree taken by Helen Bartlett on the Canon EOS R5 Mark II.

My aim is to create beautiful photographs that the family will love and have so much fun along the way. Taken on the Canon EOS R5 Mark II with a Canon RF 50mm F1.2L USM lens at 50mm, 1/1000 sec, f/4 and ISO 100. © Helen Bartlett

Step 6: Guide the shoot for best results

Children will be guided by the adults around them and the adults will be guided by me. If I’m calm, then parents don’t get flustered. If parents are having a great time, then kids will enjoy themselves too. Even if there is a meltdown - and working with toddlers it happens - if we, as photographers remain calm, then it’s usually quickly solved. When in doubt a chocolate biscuit and a story go a long way to restoring equilibrium with children.

Portrait photography is about rapport - the connection made between photographer and subject. When photographing families sometimes this is very conscious, eye contact is made and everyone is very camera aware. At other times the family have forgotten the camera, engaged in a game or an activity they are fully immersed in each other. But, to get to that stage, to that point where they can forget the camera, takes a huge leap of trust.

My job is to earn that trust quickly, to put my subjects at ease and to allow them to be vulnerable in front of the lens. I want to tell their authentic story and to reward this trust with images they will love. It’s a huge privilege and I hope these insights today will open up some new ideas for you and give you some new techniques for photographing the people you love.

“It is an illusion that photos are made with the camera… they are made with the eye, heart, and head.” Cartier-Bresson

Written by Helen Bartlett, Canon Ambassador
Visit her website here: Home

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